I’m the second brain on call: the sounding board, the strategist, and the person who helps turn big ideas into real-world wins.
Helping turn what-ifs into what’s next.
Alongside my own creative work, I lend my brain (and calendar) to Your Very Favorite—a thoughtful, wildly smart company making activity books that are WAY BETTER than anything else out there. Clever, educational, and genuinely FUN.
KEY ROLES:
Business Strategy Partner
Trade Show & Conference Support
Wholesale systems and collaboration
Admin Support & Task Delegation
Lead Follow-up & Opportunity Research
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Set up YVF’s wholesale presence on Faire from the ground up
Developed pricing strategy to balance profitability and accessibility
Collaborated on packaging, minimum order quantities, and product bundling
Created internal systems for tracking orders, inventory, and retailer outreach
Helped identify and reach out to boutique shops, museum stores, and library systems
Partnered on crafting clear, approachable language for wholesale line sheets and outreach emails
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A steady stream of wholesale orders, growing brand visibility in independent stores, and a scalable framework that supports both custom book contracts and off-the-shelf inventory.
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Helped build the pitch and pricing strategy
Provided wholesale structure and cost modeling
Supported conference planning & attending that led to lead generation
Consulted on follow-up and contract refinement
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A project that’s now being used in public education outreach across the city—and opened the door for future government collaborations.
